Hi Damon,
Ah......the old "if you can build a better (and cheaper) mousetrap, they will beat a path to your door" notion.If you can provide the same product as your competitors at a better quality at a lower price, group mentality shows that people will go great lengths to save a few cents. So if undercutting the competition is what needs to happen well then... i guess thats just capitalism.
Sorry Damon, the simple fact is that they won't.
Business Boot Hill is filled with wannabe entrepreneurs who thought that all they had to do was make it better or cheaper. For any business to survive (much less prosper) in the face of competition, it has to not only create a meaningful point of difference, but it also has to successfully communicate that difference to the market......easier said than done.
Have you considered raising the money to start your own farm? There's no shortage of money for people who want to commercialise good ideas. All you'll have to do is convince the prospective lender that aquaponics is viable from a business perspective.....and that you have the necessary knowledge and skills to manage such a business.
Gary


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